“Hey Bono” my boss says every time I put on my GUNNAR Optiks SheaDog “computer” glasses. I laugh and then focus down on a variety of tasks at hand, one of them being to really put my GUNNAR’s through some real-world tests. If you haven’t heard about GUNNAR, a 15 person eyewear company based in Southern California, you probably will, either through testimonials from friends or coworkers, reading blog reviews like these or just seeing billboard advertising.
I definitely don’t have the “look” that Bono has, but heck, it was worth a shot, right? And my GUNNARS definitely raised my “coolness” factor!
So what is GUNNAR Optiks’ “pitch”? GUNNAR Optiks “is a technology company that develops digital performance eyewear for enhancing the computer viewing experience.” My question? Do they really do what they say? Read on for the answer…and, towards the end of the review is a 25% coupon code!
GUNNAR seems to have a very strong, well thought out marketing and PR machine. The Press materials that I received were carefully designed, cutting edge, informative and engaging. Frankly I’m not that surprised since there are ex-Oakley employees on board with them. But before I go more into the company, let’s discuss what their powerful product is: eyewear designed to reduce eyestrain when viewing computer screens.
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