When I walked into Rickshaw Bagworks, the first “person” to greet me was actually a big black Labrador named Burly. Burly seemed to be right at home in a room carved out of a large, airy, well lit warehouse. The warehouse looks like many others that you might find in a more industrialized area of a city. But to me, it has a warmth to it and to the neighborhood as well. Rickshaw blends in well with the neighborhood of tech and design firms, auto body shops and residential dwellings in the “Dogpatch” section of San Francisco. But Rickshaw wouldn’t have it any other way, this hip, up-and-coming company would simply not fit in within corporate downtown nor anywhere where there wasn’t a good buzz of activity of eclectic, energetic and diverse individuals and businesses.
After a few minutes of becoming good friends with Burly, I was greeted by his owner, Macy McGinness, Director of Marketing, at Rickshaw. Over about an hour, Macy walked me through the single building that make up Rickshaw’s corporate offices/store front/assembly line/warehouse. It was actually an amazing tour, loaded with buzzwords, product demos, fabric swaths and engaging conversation. After all was said and done, I walked away thinking “here is a company that is doing it right on so many fronts.” Here is why I think so.
Company Vision
According to Macy and their site, Rickshaw was “inspired by the creative energy of our city, urban cycling and an intense desire to make great products.” McGinness broke it down for me this way: [click to continue…]
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