As part of the forces driving the Cast of Dads to greatness, we are always looking for corporate sponsors who are looking to have engaging, innovative and even funny promotion of their products or services. For Mother’s Day this year, Motorola sponsored our most recent episode of the Cast of Dads (we even hosted a giveaway).
As part of our sponsorship, all of the Dads were loaned DROID RAZR and we were told that the sky was the limit for what we could do with these snazzy Android smartphones. The only requirement was that we create some sort of a video with the RAZR. So, before recording the Cast of Dads, we put our thinking caps on, lubed up our creative juices with a beer (at least I did) and came up with what we believe to be a pretty unique way to talk about both Mother’s Day and the DROID RAZR. Kudos go out to Danny at DadLabs.com for pulling all of our multimedia content together for the following Brady Bunch-style video:
Obviously, I’m a rookie when it comes to being a Brady Bunch – “no Michael, you need to look up to to the right” – guess I didn’t get the memo, oh wait, I did!
I got confused about it all because of me using the front-facing camera on the RAZR. Still, the video itself is crisp – a bit too much as it makes me look really tired! (Well, it was the end of the day…)
Anyway, it’s great that Motorola not only sponsored our Cast of Dads episode but also provided the RAZR loaners and the faith in us dads to come up with something fun! We hope you get a laugh out of it!
It’s important that brands have flexibility around how they work with bloggers. We have lots of creative ideas to share and can definitely help gain new eyeballs for products. Oh, and I have 10 Tips on how Brands and PR firms can work more effectively with bloggers like the Cast of Dads. Give it a read.
HTD says: Did you like the video? Let us know!