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Corporate Storytelling as a Brand Journalist
What is a brand journalist and how does it help with content marketing and corporate storytelling. Where does it fit in an overall strategy?
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10 Ways Brands Can Work More Effectively with Top-Tier Bloggers
Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those "bloggers" who simply post sales,…
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Hey Brands & PR Agencies – Dads are Different than
When I started blogging about 5 years ago, I had no idea what direction it would take me, nor what type of success or lack there of it would have.…
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Tivo, Remember that Customer Service is the New PR
This post was originally conceived as a rant but now I am writing it as a bit of constructive criticism and advice directed towards Tivo, as well as other companies…
