Our society is made up of all types of information. And the amount of “stuff” that is known about us is growing as speeds never before seen. Think back 50 or 100 years. What identified a person? Their names, their ancestry, their address and their bank. Eventually phone numbers and a few other bits of personally identifiable information made it into the fold. Now look at what could possibly identify you – it’s almost unfathomable how much data is collected on is each and every second and not only that, how this data is connected to us.

We have bank accounts, phone records, credit cards, subscriptions, just to name a few of the obvious ones. But if you use a computer or a cell phone, much more information is not only able to be linked to you, but also trackable. This is what online advertising does. Based on the sites you visit, the people you are friends with on social networks and even the type of hardware you are using, companies good and bad are compiling information and creating personas that represent who your are so as to better advertise to you. Some companies or even government agencies (gasp – conspiracy theory alert!) are probably compiling details on you, your family and those people you interact with.
And with all of the various accounts, services and sites that we frequent, we have to have accounts with those in order to get the services that we requested, and of course, to be sold to or upsold at every turn. Do you participate in those “short surveys” that sites often hit you with? That’s so that they can better sell you additional (and hopefully better) products or services.
Let’s think a few minutes about the accounts that you have and the type of information on there. If that information got into the hands of someone who’s job it is to drain your bank account, create fake credit cards in your name and steal your identity, would you know what to do? How would it make you feel? Violated? Exposed? Scared? If you have ever had your car broken into, you probably get a little bit of that feeling. I have had my identity stolen. My case was a small one, but it was way too large for even me.
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