Are you using cloud computing yet? If so, that’s great. If not, what is holding you back? Do you know enough about it? Do its capabilities confuse you? Have you not found a good use for it? I would guess that you are using cloud computing without even knowing it.
As I work in the cloud industry, I get to see the trends as they happen and what innovative ways people are using the cloud to drive business success. Honestly, I think that developers and companies are only just starting to tap the vast potential of cloud computing. While many of the early cloud adopters of (gasp) 3 years ago most likely now have fully vetted out business plans, products and services that hinge on the elastic scalability of cloud infrastructure, for example, we now are seeing the next round of innovators who are living and breathing the tech industry revitalization via the successes of their peers and colleagues.
And the business possibilities are only growing because of the successes of others. Think about social media, social sharing and community services that appeared a few years ago (Twitter, Facebook, LinkedIn, Instagram, Pinterest and the like). Also think about longer established product and service delivery sites like Amazon or Netflix. Those have communities tied to them as well. As these services grow, their data store of user preferences, likes, purchases, and interactions grows as well, exponentially, in fact. In order to accommodate this huge influx of social and personal data as well as to build recommendation engines and inter-networking with social data, new technologies are coming to light (think Big Data, for example).
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