This is the Second Part of a Two Part series that hopefully will help you plan out and strategize your next trip to a trade show. In the previous post, I discussed the Pre-Show Planning. It’s important to think about the show well before you get there. If you haven’t read Part One of this post, be sure to take a look at it.
This portion of the article is mainly about what to do AT and AFTER attending a trade show. This part becomes increasingly more subjective as people have different expectations of a show as well as objectives and directives after the show concludes. What I offer below are some ideas to help guide you. I do hope that people will add their own ideas to this post in the comments section.
At the Show Activities
So you made it to your hotel, checked in and unpacked. Hopefully that was without incident. The important thing is that you arrived. This section will be much shorter than the previous one simply because everybody approaches a show differently and each trade show is different as well. You might be going to attend conferences, workshops or breakout sessions and less inclined to visit the vendor booths. Other people might be more interested in doing a booth crawl and talking to vendors directly. With CES, it was all about the booths and a few Press Briefings and Keynotes.
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