Digital Camera

This is the Second Part of a Two Part series that hopefully will help you plan out and strategize your next trip to a trade show. In the previous post, I discussed the Pre-Show Planning. It’s important to think about the show well before you get there. If you haven’t read Part One of this post, be sure to take a look at it.

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This portion of the article is mainly about what to do AT and AFTER attending a trade show. This part becomes increasingly more subjective as people have different expectations of a show as well as objectives and directives after the show concludes. What I offer below are some ideas to help guide you. I do hope that people will add their own ideas to this post in the comments section.

At the Show Activities

So you made it to your hotel, checked in and unpacked. Hopefully that was without incident. The important thing is that you arrived. This section will be much shorter than the previous one simply because everybody approaches a show differently and each trade show is different as well. You might be going to attend conferences, workshops or breakout sessions and less inclined to visit the vendor booths. Other people might be more interested in doing a booth crawl and talking to vendors directly. With CES, it was all about the booths and a few Press Briefings and Keynotes.

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I’ve been back from CES for a month now (and recently attended MacWorld) and have had time to cobble together a few blog posts about things that I saw at both shows as well as have a tiny bit of time to reflect back on my time there. My general experience at CES was that of being thoroughly overwhelmed, not only by the amount of technology that was being showcased, but also at being at a place and event that was quite new to me. Yes, this was my first CES (but not my first tradeshow) and only my second time in Las Vegas. I learned a lot, especially in terms of how to pack as well as how to strategically approach the show from a “reporting” perspective.

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What I will outline in this two-part article are some tips and tools that I found to be useful. Some may be good take away points for you when you plan your next trip to an expo, and others are more insights from my own personal standpoint. Obviously, this is not a de facto list and your mileage may (and probably will) vary.

There are 3 sections to this 2-part article:

  1. Pre-Show Planning (this post)
  2. At the Show Activities (Part 2)
  3. Post-Show Follow-Up (Part 2)

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At CES 2011, I was introduced to a fantastic digital camera made by Sony. It’s the NEX-5 and while it is not exactly a Digital SLR camera (I did mistakenly call it that in my video below), it is perhaps the smallest digital camera that has a detachable and interchangeable lens. I have used a few small digital cameras in my time, but nothing to the level of the NEX-5. It’s feature packed, is a 14.2 megapixel camera that also films 1080/60i HD video. But it isn’t just the multi-function and the small form factor that made me really like the NEX-5. It’s the fact that it is very full-featured and extremely easy to use.

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At CES, I got an overview of the NEX-5 which walks through a lot of its plusses. Possibly the most amazing thing was being able to put on a HUGE lens onto the tiny body of the NEX-5.

You can see some of the photographs that I took at CES 2011 on my Flickr stream.

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