Smart Home

Product Update

TechCrunch

Amazon Makes Alexa+ Free on Fire TV, No Prime Membership Required

Summary

Amazon expanded Alexa+, its upgraded AI-powered Alexa, to all compatible Fire TV devices in the US at no charge starting August 20. The rollout covers current-generation Fire TV Sticks, Fire TV Cubes, Amazon Ember smart TVs, and compatible Hisense and Panasonic Fire TV models. No Amazon Prime membership is required. Previously, Alexa+ cost $19.99 per month for non-Prime subscribers. The update brings conversational search, smart home device controls, and AI-powered viewing recommendations directly to the TV interface.

Why it matters

If you have a Fire TV device in your home, you are getting a meaningfully smarter Alexa at no additional cost. Conversational search shifts the act of finding something to watch from browsing menus to asking a question and getting a direct answer. For families managing smart home devices through Alexa, richer AI controls from the TV screen add a new control point without another app or hub. The expansion to Hisense and Panasonic TVs running Fire TV software broadens this well beyond Amazon-branded hardware.

HTD Says

Amazon just gave Fire TV owners a free upgrade to Alexa+ without requiring a Prime membership, so if you have a Fire TV Stick, a Fire TV Cube, or a Hisense or Panasonic TV running Fire TV, the smarter version of Alexa is already headed to your screen. We now have “smarter,” or perhaps more conversational, AI agents throughout our homes. And Amazon is lowering the barrier to entry by making Alexa+ more accessible by not requiring a Prime membership.

I haven’t even tested Alexa+ since it was first announced as a beta. I do have one Alexa device (which always seems to chime in when we are watching a movie or TV show). I already have a Prime membership, so my next logical step is to see how Alexa+ works in my smart home ecosystem.

Fire TV Sticks are the least expensive way to activate Alexa+ in your smart home if you don’t have a Prime membership. A quick search on Amazon shows the least expensive Fire TV Stick (the HD version) starting at $39.99 (affiliate link). Be sure, however, to check compatibility with Alexa+ because, as of the publication of this article, the Fire TV Stick 4K Select has a status of “coming soon.”

Source:

TechCrunch

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