Amazon Is Building a New Phone, and the Xbox Co-Founder Is Behind It
Amazon has an internal team called ZeroOne, led by J Allard (the Microsoft veteran who co-created Xbox), quietly working on a new AI-first smartphone codenamed “Transformer.” The device is designed around deep Alexa integration for shopping, streaming, and Amazon services, and is still in development with no carrier talks started yet. A product announcement is expected sometime in the late 2026 to early 2027 window, based on the team’s stated 18-24-month timeline.
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