As I prep for covering MacWorld Expo 2010, I decided to take a step back and truly think about Apple a bit more. It wasn’t that many years ago that people were saying their doom was inevitable. Back then, their products were less than stellar and splintered and people figured that they were on their last legs. However, through that careful working of Steve Jobs and an effective management team, Apple has come to be known as a leading, innovative technology company. When they breath, others stop breathing, when they move, others jump out of the way and when they speak, the world waits with hushed anticipation.

But recently, I’m beginning to think that their ego may be starting to get the better of them.

Let’s get this out of the way first. I have always been a “Mac Fan Boy” of sorts. I believe that their products are incredibly well designed (even down to the artistic and elegant packaging), their usability of hardware and software is unmatched and their vision, at least up until recently, has been lofty while also being on the target. If I could afford it, I would outfit my entire family with the latest and greatest Apple technology and never look back.

However, recent events have got me thinking that Apple needs to be knocked down a bit so that it can be closer to reality. Below is just a quick list of things that make me think that perhaps they are headed toward some rocky times or at least incur some follower backlash. It is my hope that someone within Apple will listen and share this article with Steve himself. While I’m not expecting a response, I do want my voice to be heard, so please share as you see fit. I personally will email a copy to Steve Jobs himself.

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