Was it something I said or did? Why aren’t you talking to me any more? Did I not do everything you asked? No, I’m not talking about dating here, although, in some way I sort of am. I am talking about being “dumped” by a brand. This is particularly painful if you are a blogger or content creator. Breakups are really hard, especially if you worked diligently to maintain the relationship. When it comes to commitment, you need to think about another word as well – continuity.
I have been very lucky. I have worked with a lot of amazing global brands like Sony, Ford, Intel, AT&T, Trend Micro, IBM (see some of the programs by clicking through the links) and plenty of smaller brands and firms. Some of these were longer-term projects and some were much shorter. Some were with other groups of bloggers or content creators like the Cast of Dads and other groups put together by brands or PR firms.
There is also another set of brands and vendors that I have worked with that are slightly different. These are sort of like the “summer time romances” where they are active for a while and then go away until the next project comes out. They provide me with new products to review from time to time or new experiences to participate in. Some of these brands are LG, Belkin, Microsoft, Logitech, D-Link, Jabra, Honeywell, Hyundai, Klutz, Nintendo, Norelco, and even Apple, among many others.
Continuity
There is still one thing really irks me though. It’s when these brands go quiet…for a long time. They may come back, but often it is after an extended silence where much of the momentum and excitement that was originally present is lost due to a long period of “inactivity.” Don’t get me wrong though, I place an extremely high value on each and every program that I have participated in (or am currently involved in), regardless of whether they are long or short term.
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