Apple Is Bringing Three Products Under the “Ultra” Name by Early 2027

Summary

Citing Bloomberg’s Mark Gurman, MacRumors reports Apple is planning to launch three products carrying the “Ultra” name between this fall and early 2027. The iPhone Ultra is the long-rumored foldable, expected this September alongside the iPhone 18 Pro lineup, featuring a 7.7-inch inner display, 5.3-inch outer display, and Touch ID in place of Face ID. Pricing is estimated at $1,999 to $2,499. AirPods Ultra, likely also announced in September, will reportedly include infrared cameras to support Siri’s Visual Intelligence feature. The MacBook Ultra is slated for early 2027 with an OLED touchscreen, Dynamic Island, M5-series chips, and possibly built-in 5G, and is positioned above the MacBook Pro in Apple’s lineup at a significantly higher price.

Why it matters

Apple launching three premium “Ultra” products in under a year is one of the most aggressive product cadences the company has ever attempted. The iPhone Ultra foldable is a direct challenge to Samsung’s Z Fold lineup. Families planning to buy a new laptop or earbuds in early 2027 have good reason to wait before making a purchase.

HTD Says

Apple is about to try something it has never done before: releasing three flagship ‘Ultra’ products in under a year. If the iPhone Ultra lands under $2,500 this September, it will dominate the tech conversation all the way through the holidays. While I don’t have many details about the MacBook Ultra (other than that it supposedly has a touchscreen and some other boosts), it sounds intriguing (yet probably expensive).

When it comes to the AirPods Ultra, there seems to be more speculation. Having a supposedly built-in camera could offer some interesting new solutions for workouts or visual intelligence. I’m a bit more skeptical about this one (e.g., what happens if you have hair that covers the cameras?), but it will be interesting to track.

The only “Ultra” device that I have is an Apple Watch Ultra 2. I love it (but I have always loved extra-large watches). I’m guessing that updates to the Apple Watch Ultra will come out with the other September announcements.

Source:

MacRumors