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Content Creation

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9to5Google

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YouTube Says Shorts Recommendations Will Stop Surfacing Unoriginal Content

Summary

YouTube is changing how it recommends Shorts, so videos that simply re-upload another creator’s work, with nothing added, get less visibility. The company has not published a clear threshold for what counts as sufficient original input, and it has not given a formal rollout date. It is also unclear how the policy squares with YouTube’s own AI Remix tool.

Why it matters

Creators who react to, stitch, or repurpose clips need to know where the line is drawn, and original work should have a better chance of being seen.

HTD Says

Good news if you actually make your own Shorts, but until YouTube says what “adding something of your own” means, anyone doing reactions or remixes is guessing. As a content creator, I support this. I occasionally create Shorts for my various channels (YouTube, TikTok, and Instagram). And I also understand the power of remixing or doing reaction videos to boost engagement.

But if all you do is repost (without permission) other creators’ videos without adding any value or substance, you’re taking away from original creators’ work and potential revenue. If you do reactions, add valuable context, and give attribution to the original creator, I think that’s good practice.

So, if YouTube can keep original content at the forefront while still giving remixes and reactions some visibility (as long as they’re a real value-add), and downplay simple reposting (and I’m not talking just about using the reshare option), that would be great for creators.

Source:

9to5Google

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