A free way to check if that viral photo is AI-made is useful, as long as you remember it only catches the tools that play along. AI detection will become increasingly important and prevalent. And while, as people know, it can’t check everything, it can probably help flag some generated images from big-name AI services.
It’s unknown whether you can run an AI-created image through a filter to remove the watermark or ID. But I’m guessing people will reverse-engineer SynthID (probably using AI) to create “detector cleaners.” It’s a whole new market that is coming online.
First we had AI content creation, then AI detector services (think about that college paper that is AI-generated), then countermeasures for those AI detector services, and then embedded text watermarking from Anthropic and OpenAI. The same process will happen with images.