Apple spent years saying Mac screens didn’t need touch, and now it is charging a premium for exactly that, so the real question is whether you will actually reach for it. Steve Jobs was pretty adamant about it. But as the iPhone and iPad gained traction, consumers got used to interacting with their screens. I can’t tell you how many times I have actually tapped or tried to scroll my MacBook Pro’s screen. Now, this is a reality.
It’s not really my cup of tea, personally. Nothing bothers me more than a smudged laptop screen. But I’m sure plenty of Apple consumers will like this feature. I honestly thought the Touch Bar was kind of cool. Now the entire screen will have it.
Just one question for Apple’s marketing, creative, and design teams. Why does the product shot make the laptop screen look like it’s been catastrophically dropped? When I see those vertical lines, I immediately get tech PTSD and worry that I now have to fire up my AppleCare and get the entire screen replaced.
