Google is moving the good stuff up the price ladder, so if Gemini is part of your daily routine, check which tier you’re on before October 9 surprises you. I guess all of these monolithic AI companies need to make money somehow, and this is probably the “easiest” way to do it.
At this point, consumers need to decide where to put their money. If you are a big Google advocate and user, Gemini might be your best bet. However, depending on your use case and how you interact with AI, other (better?) options may be available. If you have deep pockets, you can decide whether to go up the ladder and get bigger plans with more advanced models.
Regardless, just because prices are going up (and will continue to) doesn’t mean you won’t still be able to leverage high-quality AI. The best bet is to test them out and see what works best for you.