Google is turning Gemini into a front door for the apps you already use, and the test is whether booking dinner by chat actually beats tapping through OpenTable yourself. Integrations are the name of the game for AI chats now. Any way an AI agent can reduce friction through 3rd-party integration is a win. And assuming there aren’t any pricing shenanigans compared with using the 3rd party directly. (Someone has to make money somehow.)
These are “simple” MCP (Model Context Protocol) connections, which are really the future. It’s like a connection standard mixed with an API (my loose definition). If you want to play in the AI space easily as a company, you need to have an MCP server.
I’m guessing people in charge of partnerships at companies and AI providers are extremely busy right now.