“content strategy” collection
HTD Tech Briefs
View all →February 26, 2019
IoT Confessions from the War Room – A Content Marketing Experiment #2
Part 2 of my corporate content writing example. Be sure to read the other articles for context. When writing corporate content, try different approaches, styles, and tactics. For this IoT solution article, I chose to write about IoT in the form of a TV script. This is a possible example of how Content Marketing can become a bit less "scripted."
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February 26, 2019
IoT Confessions from the Boardroom – A Content Marketing Experiment
When writing corporate content, try different approaches, styles, and tactics. For this IoT solution article, I chose to write about IoT in the form of a TV script. This is a possible example of how Content Marketing can become a bit less "scripted."
Read more →
February 26, 2019
A Content Experiment in Corporate Blogging – Introduction to the IoT Confessions Series
It is important, as a content creator or content marketer, to be unique & think outside of the box when it comes to creating compelling content. My example.
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May 14, 2018
Why You Should Write Long-Form Content & Blog Articles
This has always been a debate: which is better - long-form content or short-form content? My opinion is that long-form is better for story-telling. Other experts agree. And Google is smarter now giving longer form QUALITY content a higher rank. My recommendations & other experts' tips in this article.
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October 4, 2016
My Views on Blogging, Influencers & Brands – Interview with Imperial Leisure
Imperial Leisure recently published an interview I (Michael Sheehan) had with them regarding my views on blogging, influencers & brands. Read the interview.
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November 9, 2015
Think Beyond Traditional Content to Make your Users Smile: the Bug Fix List
As a content strategist or marketer, you need to think beyond traditional content to further your brand. Look to the bug fix list - make your users smile!.
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August 17, 2015
Content Creation & Social Media Advice: Don’t Force It!
A word of advice for content creation & social media - don't force the process! Some tips to be more effective on content creation and social media strategy
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