“Public Relations” collection
September 3, 2015
Corporate Storytelling as a Brand Journalist
What is a brand journalist and how does it help with content marketing and corporate storytelling. Where does it fit in an overall strategy?
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April 17, 2012
10 Ways Brands Can Work More Effectively with Top-Tier Bloggers
Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those "bloggers" who simply post sales, coupons, contents and giveaways, and those who produce content in the form of reviews, how-to articles, social commentary, experiences, analysis and the like. In my mind, there is a clear…
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September 17, 2010
Hey Brands & PR Agencies – Dads are Different than Moms!
When I started blogging about 5 years ago, I had no idea what direction it would take me, nor what type of success or lack there of it would have. I must admit, I'm pleasantly surprised at the result thus far. But it wasn't easy. Having a full time job and having a full time family are two things that…
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May 31, 2008
Tivo, Remember that Customer Service is the New PR
This post was originally conceived as a rant but now I am writing it as a bit of constructive criticism and advice directed towards Tivo, as well as other companies that do any kind of Customer Service/Support or Public Relations (so that would be most companies out there, right?). We have always been taught that 1 story of something bad…
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