Asking your car a messy question like “where can I stop for a quick walk with a view” and getting a useful answer is the kind of AI feature families will actually use on road trips.
I may have to compare it head-to-head with Siri Intelligence. Having Gemini tightly embedded in Google Maps, versus something like Siri that spans the entire platform, could make that tighter integration more useful.
I’m not sure whether you need a Gemini account for this integration to work. It would probably be better to hook it in so you can access historical information. But then you may have to worry about usage. You could always use Gemini in the Maps app on your iPhone, but now the Gemini button is right there on the CarPlay screen.