IoT Confessions from the War Room – A Content Marketing Experiment #2
Part 2 of my corporate content writing example. Be sure to read the other articles for context. When writing corporate content, try different approaches, styles, and tactics. For this IoT solution article, I chose to write about IoT in the form of a TV script. This is a possible example of how Content Marketing can become a bit less “scripted.”
IoT Confessions from the Boardroom – A Content Marketing Experiment
When writing corporate content, try different approaches, styles, and tactics. For this IoT solution article, I chose to write about IoT in the form of a TV script. This is a possible example of how Content Marketing can become a bit less “scripted.”
Think Beyond Traditional Content to Make your Users Smile: the Bug Fix List
As a content strategist or marketer, you need to think beyond traditional content to further your brand. Look to the bug fix list – make your users smile!.
Corporate Storytelling as a Brand Journalist
What is a brand journalist and how does it help with content marketing and corporate storytelling. Where does it fit in an overall strategy?
What is a Technology Evangelist?
I often get asked by friends, family, acquaintances and recently, companies that I’m interviewing with – what is a Technology Evangelist? While many within the technology space understand the position, it is still relatively unknown within the job marketplace. In fact, when I first started the position almost 6 years ago, it was definitely one […]
10 Ways Brands Can Work More Effectively with Top-Tier Bloggers
Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those “bloggers” who simply post sales, coupons, contents and giveaways, and those who produce content in the form of reviews, how-to articles, social commentary, experiences, analysis and the like. In my […]
What Does “Silent But Deadly” Refer to in the Latest “Cast of Dads” Podcast #31?
We are still trying to get back into the regular scheduling of our “Cast of Dads” podcast. It’s definitely hard to schedule 5 busy dads who are juggling family and work and play times (what’s that?). But we did have our weekly virtual convention over the phone and managed to bang out another great episode […]
Hey Brands & PR Agencies – Dads are Different than Moms!
When I started blogging about 5 years ago, I had no idea what direction it would take me, nor what type of success or lack there of it would have. I must admit, I’m pleasantly surprised at the result thus far. But it wasn’t easy. Having a full time job and having a full time […]