“brand” collection
September 3, 2015
Corporate Storytelling as a Brand Journalist
What is a brand journalist and how does it help with content marketing and corporate storytelling. Where does it fit in an overall strategy?
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April 29, 2013
What Has Happened to Continuity?
Was it something I said or did? Why aren't you talking to me any more? Did I not do everything you asked? No, I'm not talking about dating here, although, in some way I sort of am. I am talking about being "dumped" by a brand. This is particularly painful if you are a blogger or content creator. Breakups are…
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November 29, 2012
As a Blogger or Brand, Why is Continuity Important?
Having just completed my 7th year of blogging, I have learned quite a lot. What started for me as simply a way to both help people and provide insights on a variety of topics, now has become part of my life and my persona. As my website has matured, I have uncovered nuances and patterns along the way, but I…
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April 17, 2012
10 Ways Brands Can Work More Effectively with Top-Tier Bloggers
Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those "bloggers" who simply post sales, coupons, contents and giveaways, and those who produce content in the form of reviews, how-to articles, social commentary, experiences, analysis and the like. In my mind, there is a clear…
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April 29, 2011
Ford & Sony Bring “Cast of Dads” Members Together (Almost) – “Family Road Trips”
I'm encouraged that big brands out there are starting to listen. There is a difference between simply pushing your product traditionally, and using real voices, people and opinions to create stories around these products and brands. The first is a traditional method that frequently gets lost in the clutter of all of the other brand chatter out there, and the…
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March 8, 2010
My Paint & Your Brand Are Eroding – An Open Letter to Honda Motors
Below is a letter to Honda Motors that has been a long time in the making. Please read it and share as you see fit. Thank you for reading! -HTD Dear Honda Motors, I'm writing this open and public letter to hopefully get your attention…again. I will bet that you feel that you have dodged a bullet with the entire…
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September 22, 2009
I Got My iPhone “Branded” using Coveroo!
Last week I had a blast at TechCrunch 50, an annual conference where 50 technology companies are launched, presented, judged and potentially take home a huge pot of gold if they are selected as winners by the judges. My company, GoGrid, a Cloud hosting provider, had a booth there and I spent two full days there staffing the booth, talking…
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