brand

- Advertisement -
HTD-10-tips-bloggers-sm

10 Ways Brands Can Work More Effectively with Top-Tier Bloggers

Bloggers are not second class citizens. At least not all of them. I do have to draw a bit of a line here between those “bloggers” who simply post sales, coupons, contents and giveaways, and those who produce content in the form of reviews, how-to articles, social commentary, experiences, analysis and the like. In my …

10 Ways Brands Can Work More Effectively with Top-Tier Bloggers Read More »

- Advertisement -
2011_Ford_Explorer

Ford & Sony Bring “Cast of Dads” Members Together (Almost) – “Family Road Trips”

I’m encouraged that big brands out there are starting to listen. There is a difference between simply pushing your product traditionally, and using real voices, people and opinions to create stories around these products and brands. The first is a traditional method that frequently gets lost in the clutter of all of the other brand …

Ford & Sony Bring “Cast of Dads” Members Together (Almost) – “Family Road Trips” Read More »

IMG_4663

My Paint & Your Brand Are Eroding – An Open Letter to Honda Motors

Below is a letter to Honda Motors that has been a long time in the making. Please read it and share as you see fit. Thank you for reading! -HTD Dear Honda Motors, I’m writing this open and public letter to hopefully get your attention…again. I will bet that you feel that you have dodged …

My Paint & Your Brand Are Eroding – An Open Letter to Honda Motors Read More »

- Advertisement -
Scroll to Top

Like what you've read? Get notified!

Don’t miss out on the latest HighTechDad articles! (No more than once a week! I promise!)

*Required field. I respect your Privacy!