IoT Confessions from the War Room – A Content Marketing Experiment #2

IoT Confessions from the War Room - white board strategy

Part 2 of my corporate content writing example. Be sure to read the other articles for context. When writing corporate content, try different approaches, styles, and tactics. For this IoT solution article, I chose to write about IoT in the form of a TV script. This is a possible example of how Content Marketing can become a bit less “scripted.”

Why You Should Write Long-Form Content & Blog Articles

Brand journalist - long form content

This has always been a debate: which is better – long-form content or short-form content? My opinion is that long-form is better for story-telling. Other experts agree. And Google is smarter now giving longer form QUALITY content a higher rank. My recommendations & other experts’ tips in this article.

- Advertisement -
- Advertisement -
- Advertisement -

What is a Technology Evangelist?

HTD-tech-evangelist

I often get asked by friends, family, acquaintances and recently, companies that I’m interviewing with – what is a Technology Evangelist? While many within the technology space understand the position, it is still relatively unknown within the job marketplace. In fact, when I first started the position almost 6 years ago, it was definitely one […]

As a Blogger or Brand, Why is Continuity Important?

writing-pen

Having just completed my 7th year of blogging, I have learned quite a lot. What started for me as simply a way to both help people and provide insights on a variety of topics, now has become part of my life and my persona. As my website has matured, I have uncovered nuances and patterns […]

5 Reasons Why You Should Repurpose Old Content from your Blog

old-writing

I have often been asked: why the heck do you have those automated tweets of old content coming from your blog? What is the reasoning? They are outdated and might not be topical, could be viewed as out of context and, in my case, might be talking about technology, products or services that are over a […]