About two years ago, I started a job at Intel as a Brand Journalist. But, the position in general is not one that is widely known or used within corporations. There are various offshoots of it like Content Marketer, Digital Storyteller and even the Embedded Journalist (which is probably the closest approximation to Brand Journalist). So what is a Brand Journalist exactly?
First, you need to break it into two words and understand those definitions. “Brand” as defined by Webster is: “a category of products that are all made by a particular company and all have a particular name.” Webster defines “journalist” as: “a person engaged in journalism; especially : a writer or editor for a news medium.” Both of these are a bit vague in my mind and don’t supply enough context.