I have often been asked: why the heck do you have those automated tweets of old content coming from your blog? What is the reasoning? They are outdated and might not be topical, could be viewed as out of context and, in my case, might be talking about technology, products or services that are over a year old.
Think about it, you pour you heart into every article you write and you want to have the world consume and hopefully enjoy your content. So, you write it and post it and then move on to the next piece of juicy content. You do this every day/week/month and over the years, you amass quite a nice set of articles. But who really goes through your site and hits the “previous article” button? It doesn’t happen that frequently. And if they do, it is probably for just a few articles. Or, people browse within a category to see your thoughts and ideas about a certain subject matter. But for the most part, once your content is there, it gets buried and lost in the archives.
Of course, search engines are your friends, so assuming that your articles have good SEO (Search Engine Optimization), have included good keywords, descriptions and have a catchy title, you could get visitors to your old content simply by the means of searches. For example, if I look at my Google Analytics for the past 30 days, some of my top content is pretty darn old:
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